Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina_luz
Pina_estacao
Predio Pina_Luz B
Predio Pina_Estação B

The agency building follows this concept of an art gallery, where almost everything is white and they also have contracts with art galleries to fill them up every 3 months. The new identity follows the same minimalist and brutalist aesthetics as the building.

The agency building follows this concept of an art gallery, where almost everything is white and they also have contracts with art galleries to fill them up every 3 months. The new identity follows the same minimalist and brutalist aesthetics as the building.

The agency building follows this concept of an art gallery, where almost everything is white and they also have contracts with art galleries to fill them up every 3 months. The new identity follows the same minimalist and brutalist aesthetics as the building.

The agency building follows this concept of an art gallery, where almost everything is white and they also have contracts with art galleries to fill them up every 3 months. The new identity follows the same minimalist and brutalist aesthetics as the building.

The agency building follows this concept of an art gallery, where almost everything is white and they also have contracts with art galleries to fill them up every 3 months. The new identity follows the same minimalist and brutalist aesthetics as the building.

Pina-bolsa3-OK
Pina-papel-presente1-OK
Pina-adesivo-OK
Pina-colunas-OK
Pina-canecas2-OK
Predio Pina_Luz B
Pina-poster1-OK
Pina-bolsa-OK
Pina-guardachuva-OK
Pina-marcador-OK
Pina-escada-OK

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Pina-patterns-flat-06-ok
Pina-canecas1-OK
Pina-poster2-OK
Pina-lapis-2000-OK
Pina-vaso-OK
Pina-anel-OK
Pina-patterns-flat-17-ok

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Pina-patterns-flat-15-ok
Pina-banco-OK
Pina-sacola-OK
Pina-canetas-OK
Pina-poster3-OK
Pina-bolsa2-OK
Pina-cadernos-OK
Pina-camiseta-OK
Pina-papel-presente2-OK

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Re-signified graphically, a wall represents how memory blocks us, a prison shows how it kidnaps our moments, and a grinding machine shows how it only returns us fragmented scenes.

Pina-xicaras-OK
Pina-patterns-flat-04-ok
Pina-poster4-OK
Pina-fachada-OK
Pina-carimbos-OK
Pina-canecas3-OK
Pina-botton-OK
Pina-pingente-OK
Pina-notebook-OK
Pina-presentes-OK
ANUNCIO-Sean-ScullyOK
ANUNCIO-Nuno-RamosOK
ANUNCIO-Nelson-FelixOK
seta-2pt