Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

Pina rebranding

Pinacoteca de São Paulo
Design & Creative Direction

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

Our goal was to change this perception and expand the museum’s relationship with their spectator through new identity, products and a communication that addressed the need for novelty, inclusion and joy.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

Our goal was to change this perception and expand the museum’s relationship with their spectator through new identity, products and a communication that addressed the need for novelty, inclusion and joy.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

Our goal was to change this perception and expand the museum’s relationship with their spectator through new identity, products and a communication that addressed the need for novelty, inclusion and joy.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

Our goal was to change this perception and expand the museum’s relationship with their spectator through new identity, products and a communication that addressed the need for novelty, inclusion and joy.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

Our goal was to change this perception and expand the museum’s relationship with their spectator through new identity, products and a communication that addressed the need for novelty, inclusion and joy.