Her For She is a platform developed by Hershey's in 2022 to support women's talent.

We use the packaging to celebrate sisterhood and promote women's work.

6 notable women were invited as ambassadors of their area of expertise in: Music, Arts, Sports, Science, Activism and Entrepreneurship.

They starred in an interactive music video about sisterhood with Brazilian rapper Katu Mirim.

Throughout the music video, viewers were able to buy products or learn about various women's projects.

This Brazilian initiative was a success and became global.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Juliana Andrade, artist

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Samela, activist

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Kananda, scientist

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Tiffany, athlete

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Julia Pak, entrepreneur

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Katu Mirim, rapper

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Packaging

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

The interactive music video

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Effie Awards case study

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.

Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.

In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.