To relaunch the C4 Cactus after 5 years in the competitive B-SUV segment, we directed the launch towards multi-species families.

Brazil ranks third globally in pet ownership, with 76% of households having at least one pet, making it a significant market for a family-oriented car.

We created a film about a family's journey to find the perfect pet. Along with the film, we partnered with animal NGOs, created pet-friendly car accessories, made all dealerships pet-friendly, and engaged pet influencers on social media.