Sua Natureza Pede

Guaraná Antarctica
Creative Direction

Sua Natureza Pede

Guaraná Antarctica
Creative Direction

Sua Natureza Pede 

Guaraná Antarctica
Creative Direction

Sua Natureza Pede 

Guaraná Antarctica
Creative Direction

Sua Natureza Pede 

Guaraná Antarctica
Creative Direction

Guaraná Antarctica is a soft-drink made from a native Amazonian fruit called Guarana. Similar to an eye, this fruit plays a very important role in Brazilian indigenous culture and its origin is surrounded by legends.

For the creation for a new graphic universe, Guaraná Antarctica went back to its origins. A visual repertoire was drawn based on graphic elements of the indigenous culture, natural textures, topography, a map of the Amazon hydrography, and other graphics inspired by the legend of Wara'ná. This creates a visual identity that is strong and full of significance with patterns that recombine with each other, always creating different shapes.

Guaraná Antarctica is a soft-drink made from a native Amazonian fruit called Guarana. Similar to an eye, this fruit plays a very important role in Brazilian indigenous culture and its origin is surrounded by legends.

For the creation for a new graphic universe, Guaraná Antarctica went back to its origins. A visual repertoire was drawn based on graphic elements of the indigenous culture, natural textures, topography, a map of the Amazon hydrography, and other graphics inspired by the legend of Wara'ná. This creates a visual identity that is strong and full of significance with patterns that recombine with each other, always creating different shapes.

Guaraná Antarctica is a soft-drink made from a native Amazonian fruit called Guarana. Similar to an eye, this fruit plays a very important role in Brazilian indigenous culture and its origin is surrounded by legends.

For the creation for a new graphic universe, Guaraná Antarctica went back to its origins. A visual repertoire was drawn based on graphic elements of the indigenous culture, natural textures, topography, a map of the Amazon hydrography, and other graphics inspired by the legend of Wara'ná. This creates a visual identity that is strong and full of significance with patterns that recombine with each other, always creating different shapes.

Guaraná Antarctica is a soft-drink made from a native Amazonian fruit called Guarana. Similar to an eye, this fruit plays a very important role in Brazilian indigenous culture and its origin is surrounded by legends.

For the creation for a new graphic universe, Guaraná Antarctica went back to its origins. A visual repertoire was drawn based on graphic elements of the indigenous culture, natural textures, topography, a map of the Amazon hydrography, and other graphics inspired by the legend of Wara'ná. This creates a visual identity that is strong and full of significance with patterns that recombine with each other, always creating different shapes.

Guaraná Antarctica is a soft-drink made from a native Amazonian fruit called Guarana. Similar to an eye, this fruit plays a very important role in Brazilian indigenous culture and its origin is surrounded by legends.

For the creation for a new graphic universe, Guaraná Antarctica went back to its origins. A visual repertoire was drawn based on graphic elements of the indigenous culture, natural textures, topography, a map of the Amazon hydrography, and other graphics inspired by the legend of Wara'ná. This creates a visual identity that is strong and full of significance with patterns that recombine with each other, always creating different shapes.