The One-Word Dictionary
Hersheys
Creative Direction
Radical Women
Pinacoteca de São Paulo
Creative Direction
Radical Women
Pinacoteca de São Paulo
Creative Direction
Radical Women
Pinacoteca de São Paulo
Creative Direction
Radical Women
Pinacoteca de São Paulo
Creative Direction
Her For She is a platform developed by Hershey's in 2022 to support women's talent and celebrate sisterhood (SORORIDADE in Portuguese).
While developing the campaign we realised that a word as relevant as this is not yet in most of the main dictionaries in Brazil.
That's why we created the One-Word Dictionary: Sororidade. With definitions written by talented women from different fields, with different cultures and backgrounds.
We sent copies of the book to influencers, journalists, celebrities, and of course, to the main dictionary publishers in Brazil.
Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.
In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.
Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.
In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.
Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.
In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.
Radical Women is an exhibition that delves into the power of resistance art between the 60s and 80s, a time when many of Latin American countries were under military rule.
In this key period for the history of Latin America and the development of contemporary art, 120 women from 15 countries were not silent and innovated in photography, video and experimental mediums.
