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Pinacoteca de São Paulo
Creative Direction

Show Up

Pinacoteca de São Paulo
Creative Direction

Show Up

Pinacoteca de São Paulo
Creative Direction

Show Up

Pinacoteca de São Paulo
Creative Direction

Show Up

Pinacoteca de São Paulo
Creative Direction

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

The São Paulo Pinacoteca is one of the most important art museums in Brazil. It is the oldest in the city and houses the largest collection of Brazilian art. Like every museum, it faces the challenges of staying relevant, mirror society and meeting the expectations of an increasingly diverse public.

A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.

A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.

A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.

A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.

A frequent misconception of the population is to believe that one must understand art in order to attend a museum. To change this perception, communication demystifies the act of appreciating the work of art, inviting the spectator to make his own interpretation.

Facial Expression Recognition

Facial Expression Recognition

Facial Expression Recognition

Facial Expression Recognition

Facial Expression Recognition

There is no right.
There ir no wrong.
There is art.

There is no right.
There ir no wrong.
There is art.

There is no right.
There ir no wrong.
There is art.

There is no right.
There ir no wrong.
There is art.

There is no right.
There ir no wrong.
There is art.